In my continuing rants at the general blogging world (it’s almost like I dislike a lot of you – almost) – I’m watching the use of Instagram grow massively with Bloggers. Why is this? Is it because we want to Hefe the fuck out of our children, or Willow the face off our pets, or Ludwig the arse off our selfies? Maybe.

Largely though, In the blogging world, I don’t think it is – a lot of it are doing it to bump your Tots 100 scores.

Ever since the introduction of Instagram as a metric (which I bemoaned here), I’ve seen more and more bloggers Instagram every aspect of their daily lives. From the breakfast they eat, to the clothes their children are wearing, through to the outfit they are going out in. A lot of us are guilty for having days like these – I have.




But every day? Every single fucking day, played out on Instagram?

It looks like you’re trying too hard. Your children lose their identities in a sea of hashtags. Trying to attract the double taps of the masses, rather than your sheep like audience that would probably double tap a filtered faeces of yours. Take it one step further – sod your children and their names – give them a hashtag each #theplannedone #awkwardmiddlechild and #drunkenaccident.

Instagram - making me look older since 2012
Instagram – making me look older since 2012

A blog should be measured by the quality of the content, not how many pictures you can throw into the ether each day.

My Instagram is locked, largely to annoy a few snooping twats, I share the odd picture here and there, but largely it’s just a wall of tilt shifted, filtered memories.  I Instagram because I like it, it’s a great way of quickly jazzing up or improving a photo, and sharing it, I don’t care how many people see it, or how many double taps it gets, it’s just my photo that I’ve allowed others to see.

Perhaps I’m getting to old and cynical for all this stuff now, the route to being successful isn’t by writing well, or having a good functional blog that works well across platforms. It’s about Instagramming endlessly, running a stream of competitions and ‘reviews’ plus a whole lot rotating in the right circles.

Can’t we all just please go back to writing the words, and saying the things, instead of worrying what ‘Score’ we have or what ranking we are. I left the Tots last year, and you know what – nothing happened. People still come here, and read stuff, so many people said ‘Yeah! I’m going to leave too!’ – they didn’t. They just carry on.

You’re all fucking idiots.



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