If you’ve jumped from job to job in an industry you’re particularly specialised in, it may have occurred to you that it might be worth working as a contractor or as a sole-trader. While you may have an endless well of knowledge on your chosen industry, it’s a whole different kettle of fish when it comes to going out into the world on your own.
Find a niche
If your industry is fitting kitchens – what type of kitchens are you specifically creating? Do you provide a luxury service or a high-quality service at a reasonable price? Finding your specialised niche is always recommended when you’re forging your own path. Being able to show people that you have your corner of the market completely covered will give you a sense of expertise and specialism that clients will find reassuring.
If you’re looking to install bathrooms and form your own limited company or want to become an electrician that services clients on an individual basis you will need insurance to keep you covered. It might be frightening to imagine something going wrong for a client; however, preparing for the worst can often save you money in the long-run. Therefore, you should seek out tradesman insurance to prevent the worst from happening to your finances including any damage or third-party financial loss which can be covered by an experienced insurance provider, such as Hiscox.
Ask for help
While you will learn plenty of career-building tips from your own experiences and mistakes, it’s a good idea to talk to people in your industry. If you’re planning on becoming an IT technician, then network with other technicians and try and get a sense of what they found challenging. Sometimes it’s good to apprehend obstacles before you encounter them, to save you both time and money.
Many picture the idea of marketing yourself involving billboards and posters being put up in local town centres. However, promoting yourself needn’t be so showy, even though it might feel initially awkward. Here are a few marketing techniques to consider:
- A website: if you are laying carpets and wooden flooring, then be sure to take high-resolution photos of your work in your website gallery. You should also include a ‘contact’ page and an ‘about’ section to explain your business’ history. Even if you were founded a mere week ago, explain why you are passionate about your chosen industry.
- Social media: if you’ve never used social media before, ask friends to help you out. Most platforms have a business page option, which enables you to put up your opening hours and contact details publically. However, don’t overcrowd your sites with information – be specific and creative with your content.
Above all, ensure that you are passionate about your chosen industry. If you can turn up to work and show clients that even if you weren’t employed this is what you’d still be doing, that enthusiasm will rub off on anyone you come across.
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