Despite being in the 21st Century, sexism is still rife, beautifully illustrated in this TWEET from @Whatleydude – This is ‘the new breed of marketer’ –
Whatley asked what was wrong with the picture, and I bluntly replied.
All Cocks, No Frocks.
I find sexism abhorrent, we are all equal, and it frustrates me immensely the injustice in the world where Men and Women are treated differently. According to some stats I’ve found, 19% of the Directors of the FTSE 100 Companies are Female, which is appalling. Whilst it is on the rise it’s still not good enough.
The place where Sexism is utterly flipped the other way is Parent Blogging. It’s all about the women. It’s true that Men do make up a relatively small proportion of the ‘Bloggersphere’. If I recall 8% of the parent bloggers registered on Tots 100 are Male. There aren’t even any Men in the Top 25 Blogs (from my quick skim), or any Dads shown in the main header images on the site itself! Obviously we ARE in the minority, but it’s such a shame that so many marketing people focus on the Mums – Dads are a small but powerful force.
I get so tired of Brands and Products actively excluding Dad Bloggers – there are so many different Hashtags or Twitter Accounts just for Mums – eg @Mums #Mums.
I must admit I lost my shit a little last night when I saw my Mummy Blogger Friends tweeting about being a #MarkWarnerMum – I fired off this slightly grumpy tweet. I was corrected by @TiredMummyofTwo that they were indeed looking for #MarkWarnerDads too (probably blown that!). But – as the ever wise @ChelseaMamma pointed out.
‘@ChelseaMamma: @TiredmummyofTwo @kiphakes maybe it should be #MarkWarnerFamily that way there is only one hashtag?’
Exactly that – why can’t Brands and Marketers use ‘Family’ instead of ‘Mums’ or ‘Dads’. It’s a brilliantly beautiful and simple change that encompasses EVERYONE.
It’s not all bad news, there are some brands that are giving both sexes a fair slice of the Pie – Kiddicare for example – they’ve got it right, they work well with both Mummy and Daddy Bloggers – Everyone is equal. Although their team of Bloggers is largely women, they look after us Dads! I’m desperately trying to do more with Brands and Products that are normally a Mum’s domain – strollers for example. I actually got told by a brand I wasn’t allowed to have one of their review units because I was male – I was the highest ranking Daddy Blogger according to their metrics, but they just wanted the Top 5 Mums to have it. Marvellous.
Even at events, I’m fed up of getting goody bags aimed towards Mums, fuck even if I were a Mum I’d be fed up with it – it’s all pink and twee, I’m not a 4 year old princess, and neither are the Mums!
Urgh, can’t we all just be Parent Bloggers, Family Bloggers, whatever? Screw the gender tags!