I’ve written before about Shit PR people. I had an email yesterday from someone who obviously didn’t have a CLUE I was a man and therefore a ‘Male Parent Blogger’ / Daddy Blogger (cringe), I’ve removed some of the pertinent detail as not to completely shame the brand.

Hi Kip,

How are you? I hope you’re well.

I was just wondering if you might be able to help me out. I’m putting together a Mummy bloggers debate for the xxxxxxxxx blog – http://xxxxxxblog – on behalf of http://xxxxxxxxxxx a new on-line xxxxxxxxxxx.

The long term idea is to discuss topical aspects around children and being a mummy, giving advice and tops tips. I will be asking influential bloggers like yourself to share their top tips on different questions and to begin the debate please see below:


Thank you so much for your time. I look forward to hearing from you.

So after getting my name right, it all goes downhill pretty rapidly, the daft thing is – what they’ve pitched isn’t a BAD idea, but I just couldn’t work with someone who can’t even be bothered to LOOK at my site and see that I am the proud owner of a penis.

I thought long and hard about replying, I HAD to say something, I tried to remain calm and professional.

I’m not sure you’ve noticed, but I might not be a suitable candidate for this debate, you see, I’m not actually a Mum, or a Mummy Blogger.

I’m a Dad, and probably best described as ‘Daddy Blogger’ – there are plenty of pictures with me and my children on the blog, heck, I even have an ‘About Me’ page – https://www.kiphakes.com/about-me . If you’d have looked closer at my blog you can see I’m not overly keen on the ‘Mummy and Daddy Blogger’ thing – https://www.kiphakes.com/2013/12/im-bored-blogging-sexism.html

Probably not worth me partaking in such a debate if you’re not bothered enough to check whether I’m male or female and adjusting your e-mail accordingly.

All the best!

Kind Regards

Kip Hakes

If she’d have looked at my blog and just changed a few words in her email, I’d probably be on board, but now I’m not impressed with her, or the company she’s representing.

It takes minutes, possibly even seconds, to skim my blog and see that I’m a guy – such sloppy work on their behalf.

Any of you had similarly painfully ‘wrong’ PR Pitch?

2 thoughts on “How not to pitch to a ‘Daddy Blogger’

  1. Tom Briggs says:

    Most of the PR emails I get are like this. It’s a shame as there are some excellent PR folk out there who get tarred with the same brush as the lazy ones. It really doesn’t take much time to make a good impression and it’s a shame that so many of them just can’t be arsed. Their loss though.

  2. WallyMummy says:

    i get loads… and they all start with ‘Having read your blog we think.. blah, blah, blah’… and then I respond; “well. if you’d read my blog you’d see i’m not a commercial blogger and basically spend my entire day saying fuck and vagina.” and then i put a smiley face x

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