When J was a bump in his mum’s tummy, I didn’t really blog all that much, I wrote blogs about how the pregnancy was progressing, and even wrote for Emma’s Diary (before they sacked me) doing the same. My hope was that another ‘Dad to be’ might stumble across what I was writing, and realise what him and his partner were experiencing was normal. I think one of my favourite posts about it all was J’s Birth Story, which gave a fairly accurate account of birth from my perspective, and hopefully again might prepare someone else for the birth of their child.

The blog was growing in numbers at that point, tens became hundreds, hundreds became thousands, and – well – I’ve not looked back. I reviewed some of the baby stuff from way back when, because, again, I’d researched hard and thought I’d made pretty savvy purchases and wanted to share my experiences. I don’t think I actually received any ‘freebies’ until J was here, and even then it wasn’t really much – we’d made all the big purchases ourselves, or with gifts from the family.. But fast forward 3 years, I’m starting to wonder if Bloggers have babies for free stuff.

Now that I’m deeper in the blogging community, it feels like my peers no longer want to have children, because, children are fucking awesome, it’s more a PR campaign for their blogs and a chance to get the freebies that go with it.




There’s no longer an intimacy of sharing the delightful news with those nearest and dearest to you, there has to be some big announcement – like a press conference of what sexcrement is growing inside you. We have reveal posts with the gender, we have scrawls over streching naked bellies ‘Coming Soon’ etc, there’s no privacy, no intimacy – just ultrasound porno for the Instagram generation.

No stone is left unturned, no aspect not filmed for YouTube.

It just makes me sad.

We share so much as bloggers, but are the foetuses of bloggers just a step too far to share?

It feels like these tiny newborns are ambassadors for every single brand going before they’ve even left the birth canal. The travel systems from brand XYZ will soon be Instagram fodder for a blogger, a deal has been signed for the child to wear clothing only from ABC for the first 6 months (so long as they colour co-ordinate with Mummy’s blog – obviously). Not to mention the hideously expensive Nursery Set from Switzerland coated in the tears of unicorns to ensure a baby sleeps, whilst toys and books for the formative years are supplied exclusively through ‘brand RST’.

Every-single step of the journey of that child seems pre-planned and sponsored by someone or other – the concept of buying your own stuff seems lost, it’s all about what you can get for free that will get you the most traffic. I know times are hard, and people struggle, but everyone managed to provide for their children before the blogging age, and I’m sure they will again.

I actually heard a blogger say..

“As soon as I found out I was pregnant again, I got in touch with the PR for (maternity clothing brand) to get some free clothes”

Brilliant. Bloggers really are dicks sometimes.

I hope that I’m wrong, but, from the outside looking in, it really does feel like Bloggers have Babies for free stuff.

What do you think?

Oh – as lots of people got upset with this ost and asked me tonnes of questions – I put them all in a handy post which is here.

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