Bloggers are very well known for singing their own praises, so many of us do it – boasted about stats, followers, likes etc, or we just whore relentlessly, blogging groups on Facebook dissolve into bloggers just throwing their posts or pages in everyone’s face with a ‘LOOK AT ME!!’ approach. It’s fine, and very easy to think you’re Blogger big Bollocks because the right PR opportunities are heading your way.
The problem with an inflated ego is you begin to think you’re something you’re not. I’ve heard lots of talk of ‘professional bloggers’, often a self-made title with no evidence to prove so. Fuck it – I’m a professional blogger – there I said it – I don’t know why I am, but if I say it enough, people will believe it – yeah?
As your blog grows, your followers and likers increase generally, this should happen organically (although there are plenty of those who will pay for followers), so here you are with a blog that’s getting views, and social media accounts that are getting looked at. Brilliant – well done! You can call yourself a ‘professional blogger’, pass go and collect a £250 Sponsored Post.
With all the followers and a large social footprint and your professional blogger hat on – what’s next?
Ahhh yes – it’s time..
You are now a SOCIAL MEDIA GURU!!
This seems to be the next phase in a bloggers thundercuntery plans of blogosphere domination. With a lot of followers, your ego is bigger and you can now try to sell your services as a SOCIAL MEDIA GURU!
Obviously, you’ve no training in social media, and you have no idea about how a campaign would work, or even comprehend the concept of mediums, conversion rates, targeting or anything like that. No – fuck that! Fuck the fact there are people who train for years learning ACTUAL things about Social Media, and can manage social media effectively providing a good service for the client and readers, no – it’s okay, you have a blog and a few thousand followers!
You are DEFINITELY a social media expert.
I’ve put a plaster on a cut before – I’m a surgeon. I’ve changed a tyre before – I’m a mechanic. I’ve seen two children being born – I’m a midwife.
It’s just the same – you’re not a guru, expert or whizz – you’ve just played the game and got people reading your stuff and looking at your badly designed blog.
I get that a lot of bloggers have their blog as a source of income, and selling services is good way of getting further income, but you have to be realistic. I know bloggers who do copy-writing as a sideline, which is great, there are so many talented word smiths in the blogosphere. Selling Social Media and Marketing on the basis that you come from background of sharing pictures of your ugly children on Instagram, or have written a review of some tat a PR has sent and sharing it on Twitter doesn’t make you anything more than, well – a blogger.
We all have to start somewhere, I know this, I’m not saying that no bloggers could be Social Media Experts – some are – but you need to practise what you preach – share links with all the analytic tracking added, get more than fifty likers on you alternative ‘Social Media Guru’ Facebook page. There are so many great resources online to teach you stuff – I had no idea how link tracking in Google Analytics worked, so I looked it up, and read a bit and put it into action. I’m not a guru – I just did some Googling.
Start SOMEWHERE – build it and they will come, don’t just give yourself a title and hope that people will believe it, cos otherwise, you’re a prick with a blog.