There seems to be a horrid snobbery among bloggers concerning ‘sponsored posts’. Once your blog is starting to gain traction, it’s not unusual to receive the offer of sponsored posts. The PR / SEO will ask you to link to a certain page within a post in return for payment. Some will happily provide you pre-written content to drop in, or ask you to write it.
The amounts of money involved can vary – from tens of pounds, to hundreds of them.
Some bloggers publish loads, others not many, some – none at all. It’s choice, it’s your choice – your blog is your space, do as you please. If you want to fill your space with content that isn’t yours, great! If you don’t – don’t. You shouldn’t feel pressured to have your place the way someone else thinks it should be.
I don’t mind the odd sponsored post – it’s a bit of pocket money. There are things I wouldn’t do – for example, I wouldn’t drag my family into reviewing something like loo roll. It’d take a fuck load of money to prostitute them into discussing what they use to polish their extremities. I don’t think there is even a sum I’d consider to Instagram faux excitement about bog roll.
Just because I don’t agree with it, doesn’t make it ‘wrong’ – it’s just not my thing. If you want to do something like that, I’ll wince, I’ll think you’re odd – but it makes no difference to my life. I’m sure the money makes it worth it, but, for me – no.
We shouldn’t openly judge people for taking a tenner for a sponsored post, or for pimping the toilet habits of your kin. It’s not your choice, your place on the internet will still be there, unchanged. Think of it like parenting – we all parent our kids differently, no one does it incorrectly, just differently.
That ten quid pre-written sponsored post could be petrol in the car, or food on the table for a blogger – heck – they might REALLY need loo roll.
Be kind, not judgey knobs.
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