Bonuses in the gambling industry are evident everywhere. If you bet on horses and other sports online, then chances are that you will regularly be tempted with free bet bonuses. If you play slots then these games are literally all about the bonus round – deposit £10 to claim bonus. This part of the slot can make or break the game and slot creators can really get creative developing bonuses that will make players flock to their games. 

The bonus obsession doesn’t stop there, because if you are a regular visitor to online casinos, then you will be well aware of all the bonuses on offer to new customers. The purpose of these is mostly to get customers in. Of course, existing customers are vital to the existence of an online casino and they should be made to feel special too, but the very existence of a casino relies on its ability to attract regular new cliental. This can be achieved by running a fair establishment that is properly licensed and regulated. Having all the games tested for fairness by third party labs, also helps build customer confidence. 

Website Appeal 

Customers are also attracted to well designed casino platforms that boast excellent art work and vibrant colours. These sites should be clutter free and easy to navigate through. All available forms of gambling such as slots and table games, should have their own separate lobbies. The choice of games should be wide and include brand new games and all-time classics. But the real game changer is the appeal of the welcome bonus. 

New Player Welcome Offers 

It is very unusual these days to see an online casino that does not offer new customers any kind of special incentive to join. Some customers may prefer this as it is all kept nice and simple and your first deposit is not subject to any casino rules and regulations. However, there are those punters that like to join casinos that offer the best welcome offer to customers. In fact, some gamblers actually hunt down all the best casino welcome offers and join as many of these virtual establishments as possible, as part of their casino playing strategy. 

The Matched Deposit Bonus Explained

Of all the new player incentives, the matched deposit bonus has become the most widely used in the casino industry. However, these bonuses are also used in VIP programmes as gifts to loyal customers, or as a part of a special promotion that is open to everyone. 

When it is used to attract new customers, the standard industry set up is to offer customers a 100% first deposit match, up to a certain amount set by the casino itself. Again, the standard industry practice is up to a maximum of £100. So, if you are willing to make full use of the welcome offer, then you will need to deposit £100, to receive the maximum bonus of £100 casino cash. This gives you £200 pounds to start your casino adventure with and £200 can go a long way at an online casino, despite the standard x20 to x40 wagering requirements that often accompany bonus casino money.

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