I’ve mused, as I do, this time about blogging competitions.
Now I’m not talking about giveaway things that many bloggers, including myself, do.
I mean the big brands doing them, usually with the blogger entrant having to do something to ‘enter’ – make a video, write a blog post, then tweet about it using a hashtag, and more than likely a link to the brand’s web page. It occurred to me, aren’t the people behind the competitions ‘using’ the Bloggers for free publicity, getting a hashtag trending, and advertising their brand for FREE? Most bloggers would happily tell any PR people or SEO companies to sod right off if they approached you to make some content, tweet, and whore it out with the high possibility of NOTHING in return.
The whole community also turns into a big ‘stamp on each other, to climb to the top’ thing while these comps run, claws come out, people get upset when they lose, toys are thrown. Etc. For what? The possibility you MIGHT win something? It just feels wrong. I know you could argue ‘It’s just for fun’, but when the names of the winners are announced, it doesn’t feel like ‘fun’ to those who’ve lost. The whole 2013 ‘Ambassador’ program for a well known holiday company seemed to turn into a blogging bloodbath at the end.
I don’t know, I’m probably (definitely) just a bit grumpy, but it makes me sad so many bloggers get ‘used’ this way – I suppose it’s up to the individual, but I don’t think it’s something I want to do any more. I think more time and energy needs to be invested in supporting smaller brands, and companies – probably charity, if you’re going to give your time and energy (and free blog advertising) away, give it to someone or something that REALLY needs it.